Lucy’s Blog from WIB Lunch 19th January


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Well this is awkward, isn’t it?

Last week, Tristan’s was once more the scene of a gathering of dynamic and go getting business

women as part of the WiB ongoing schedule of networking events. So why is that so awkward I hear

you ask? Well because I was the guest speaker (that’s me – Lucy Pitts, copywriter and founder of

Strood Copy) and now as the quasi in-house writer, I have to review myself!

Well I’d like to tell you that I was witty, erudite, highly informative and insightful. In fact to hell with

it, I will tell you that. But perhaps more helpfully, I’ll give you a quick re-cap of the gallop that was

my presentation to you about blogging and how to make it work for you. So here goes:

1. Don’t forget to identify and have a clear idea of the specific objectives of your blog. It will

not only help you to write in a more focused way but you’ll also find it really helps the

strategy side fall into place. Put simply, if you know what you want to achieve, it’s a whole

lot easier to work out how to achieve it!

2. Don’t forget to think about your keywords. Use the many keyword research tools which

you’ll find online, check out what others are using, apply some common sense but above all

else make sure the keywords you use are relevant and refined and the sort of words or

phrases your target audience are likely to use (not what you want them to use). Oh and

don’t forget after all your hard work and research, to use your keywords in your writing in a

way that reads “naturally”.

3. Remember, 80% of people won’t read past your headline! So make it clear, concise and

“benefits” driven and try to make it compelling, a little bit urgent or darn right irresistible!

And don’t just concentrate on your blog heading but think about the headings you’ll use

when you promote your blog on social media or via email and for goodness sake, if you want

your readers to do something, do not forget to include a nice, clear and visible call to action.

4. So what do you write about and how do you get people to engage with you? There’s so

much to summarise here that this blog is at risk of becoming a small book! So by way of a

very quick re-cap: know your audience, provide something they need or want to know, make

it conversational and ask for comments. Don’t forget the different types of content you can

focus on; timeless, newsworthy and guest blogs and don’t forget to interact with other

bloggers in a meaningful way. “Great post!” is not enough. Do also keep a swipe file and

notebook of ideas handy and read and research around your topic and your niche as much

as you can.

5. And finally, don’t forget to record and monitor how and when you promote your blogs and

how they perform. Then you can tweak and amend accordingly.

So is blogging worth it? Well the results of the 2013 Hubspot survey (remember the hot topic I was

reading in bed) certainly seem to suggest they are. But they do need to be done well and

strategically and there are no shortcuts. They take time and practice to get right and you mustn’t

just add to the noise out there already. Will you promise me that?

As always the food at Tristan’s was superb, the company compelling and the buzz a little but electric.

Do contact me ([email protected] ) if you want to take advantage of my 10% off offer on my

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marketing materials review and edit service or contact any member of the wonderful WIB

committee if you’d like to know more, join, speak, eat or network with us. Until next time.

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Don’t be a Linkedin Lurker. Article by Lucy Pitts from Strood Copy

Don’t be a LinkedIn lurker – make sure you maximize the potential of LinkedIn with Philip Waite’s erudite advice.

Last week, a small but perfectly formed group of women in business met at Carmela’s Horsham to be both entertained and educated by Philip Waite of Three Tier Media. It was a lively group and Philips’s talk on the subject of how to use LinkedIn to its full advantage provided food for thought for even the most confident and seasoned online networker.
Free but effective marketing!
Yes you read that right and there really still is such a thing as Philip explained, if you’re prepared to put the effort in. Most of us have a profile on LinkedIn these days, particularly if you’re service or product is predominantly B2B. So here’s a quick summary of Philip’s advice about how to maximize LinkedIn’s full potential:
1. Make sure your profile is complete.
Yes that means having your photo, not a logo (cue Lucy running home to change hers) and customising your URL. But it also means having some decent content – or in other words, having a compelling headline and remembering to write in terms of “benefits” or “what’s in it for your readers”. If you struggle with this, just remember the cake shop analogy. The successful baker puts their most delicious and mouth-watering cakes in the window…not a list of her qualifications or last week’s stale bread! It’s not about you, it’s about what your clients will get out of a relationship with you.
2. Don’t just connect and then never follow up. Nurture those relationships!
Philip reminded us, that as with all your marketing, it’s important to have an objective in mind when you approach LinkedIn and you need to know who it is that you want to connect with. Don’t just connect after a networking event and leave it at that (and how many of us are guilty of that) and don’t join the groups where your competitors hang out, but hunt out those groups where your potential clients are instead. Remember to share content with your connections that they’ll find useful (as opposed to just pitching at them) and if someone looks at your profile, get in touch with them to see if there’s any mileage in taking the relationship further.
3. Be proactive and don’t forget to shine!

Before most people choose to do business with you, they need to like and trust you. That means you need to be consistent and make LinkedIn part of your regular marketing routine. But it also gives you an opportunity to shine and show your passion and your talent. Add to the value of the conversations (not just to the noise) that your part of, start discussions and both create and share information (and Philip gave us lots of ideas of where to find meaty and relevant content).

4. Get off LinkedIn and don’t forget your ABC.
And finally, don’t forget to arrange those one2ones, whether it’s by Skype, in person or on the phone. And finally, finally, as Philip reminded us, Always Be Closing! You are in business after all and not just on LinkedIn for the fun of it!
I can’t begin to do Philips’s talk justice in a short blog but if you want to know more about LinkedIn or Philip and his many talents as a social media expert and educator, web designer and his IT and business backup you can reach him at or via LinkedIn of course at It’s the kind of down to earth, practical assistance that we could all do with as small business owners.
And in other news.
Only 2 more WIB meets until Christmas and that includes this week’s Christmas extravaganza at Carmela’s on Wednesday night. This is a great chance for those of you that work solo to enjoy a Christmas party which isn’t just you, your computer and a glass of cold mulled wine. Reward yourself for making it through another year of business and doing what you love (and all that other stuff you don’t love but have to do), book your taxis for midnight and don’t forget to tip off the fairy godmother that you might be late. Pumpkins and slippers standby – Cinderella has her party shoes on. See you there.

Brought to you by Women in Business and Lucy Pitts of

Christmas Dinner: 05.12.13

The Women in Business Christmas Do 2013

Christmas WIB 2013



  •  Thursday 5th December 2013
  • Arrive from 7.30pm for drinks
  • Dinner will be served at 8.15pm
  • 3 course menu of your choice (see below)
  • Dance floor and music til midnight!
  • Dress to impress!


  • Three course festive choice menu
  • Tea, coffee and mini mince pies
  • Crackers and party poppers
  • Free overnight parking
  • Chance to win afternoon tea for two
  • £27.50 pp (£31.50pp with a welcome drink) 


Breakfast Meeting: 12.12.13

DECEMBER: Breakfast Meeting
December 12th – 9 – 11 am

At Stooks in Newbridge Nurseries.

Breast Awareness

BOOBS! Do I have your attention now?

Todays Women in Business meeting was a full house, with 37 attendees we had the restaurant staff all in a tizz!

As always there was some brilliant networking, lots of fun and a really fantastic presentation.

This month Annie took to the floor with an incredibly interesting and informative presentation on a massively important topic – Breast Cancer and Breast Cancer Awareness. Unfortunately our Women in Business Group has more than one member who has had a personal experience with breast cancer, but when you consider that every day in the UK, approximately 150 women are told that they have breast cancer, I guess it becomes less surprising that it really is this close to home. Read more

And Relax……..Coffee anyone?

So today was another epic Women in Business lunch at the stunning Restaurant Tristan in Horsham. As lively and lovely as ever.

Today we had two great presentations from Sianne Jones and Suzanne Sawyer… both great… both very different!  Both ladies clearly know their stuff though. Read more

Fail to prepare, prepare to fail…

I have just got back to my desk after yet another wonderful Women in Business Lunch.  Ladies – it’s always a pleasure! I would like to say a big thank you to the brilliant Alice for all the hard work that she continues to put in to making this such a pleasant and successful networking group. Every month we hear more and more stories about how people from within the group have worked together and achieved mutual goals – so thank you Alice and well done ladies! Read more